Parimatch Starts a Partnership with Reface and Launches a Global Promo Campaign

Parimatch, an international tech betting brand, announces an official partnership with Reface, a popular Ukrainian AI app with over 100M worldwide downloads. The two companies marked the partnership by starting a social media challenge showcasing Reface’s impressive apparel. The challenge features Parimatch’s global campaign spotlighting Juventus’ top stars like Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo, and Wojciech Szczesny.





The challenge already caught the attention of multiple bloggers and thousands of Instagram users worldwide, as international stars and Parimatch ambassadors are joining the call. So far, the challenge was accepted by:














  • Marcelo Augusto David aka Coldzera, a professional Brazilian Counter-Strike:Global Offensive player;
  • Fedir Cherkashyn, the rising boxing star;
  • Yaroslav Amosov, a Ukrainian Bellator MMA fighter;
  • Maryna Moroz aka Iron Lady, a Ukrainian UFC fighter;
  • Arman Tsarukyan, UFC Fighter,  lightweight division;
  • Petr No Mercy Yan, the former UFC Bantamweight Champion.

The first Parimatch x Reface challenge will be running for a week, starting on April 5 till April 12. Everyone over the age of 18 is allowed to join, excluding the residents of some countries, disputed and occupied territories. The ten winners will receive Parimatch bundles with amazing branded merch. See the official participation rules on Reface app’s dedicated section (

Ivan Liashenko, CMO at Parimatch, said: “The unbelievable explosive growth of Reface is a source of great inspiration for Parimatch, and we are beyond happy to become official partners! There are a ton of incredible campaigns in development we can’t wait to show everybody, and our tech talents will let us create projects out of this world! We are happy to announce our first joint challenge, and we encourage everybody to download Reface and try it's truly limitless possibilities.”

Dima Shvets, Reface CEO & Co-founder: “There are plenty of businesses that canengage with our AI tool — fashion, retail, music industry, art, and film productions.Now we are extremely excited that thanks to the collaboration with Parimatch, evensports fans can try it and engage with their favorite football teams. COVID was a realstruggle for true fans who miss offline games. I hope Reface helps them stayconnected with their favorite players.”