EEGS 2015 - Interview with Joe Coughlin, London Gaming Company

EEGS was held for 8th consecutive year from 24th to 25th November, 2015 in Inter Expo Center, Sofia. 

Mr Joe Coughlin was speaker at the panel "Customer experience transformation", in which he shared his expertise on how to measure and manage Player Lifetime Value and incentives for retention and acquisition of customers in online. 


Joe has 15 years of experience in the online gaming industry in commercial and product roles for blue-chip companies such as Gala Coral, Victor Chandler and William Hill. He has a unparalleled track-record in launching successful digital products and is a born innovator: he was responsible for the first major sportsbook launch on a mobile phone with Victor Chandler and the first major operator to launch Live Casino.

Capitalising on his experience and reputation in the industry, Joe co-founded London Gaming Company in 2014, a full-service platform provider with a turnkey solution that supplies operators everything they need to launch and run an online gaming operation, including content from the industry’s best gaming and sportsbook providers, payment systems, CMS tools, back-office and excellent marketing tools.