When SiGMA North America debuts in Mexico City from 01 to 03 September 2026, it will do far more than bring together the world’s leading voices in gaming, technology and digital innovation. The inaugural summit is expected to generate a significant economic boost for Mexico, injecting an estimated MXN220 million (€10 million) in direct spending into the local economy while strengthening the country’s position as Latin America’s leading destination for business events. Bringing together 4,000 delegates, 1,000 operators, 850 affiliates, 150 exhibitors and sponsors, and more than 150 expert speakers, the summit represents one of the largest B2B gatherings dedicated to gaming, fintech, blockchain, AI and emerging technologies ever held in the region. As international decision-makers arrive in the Mexican capital, their spending will extend well beyond the exhibition halls, creating opportunities for hotels, restaurants, transport providers, retailers, entertainment venues and local suppliers.
SiGMA North America set to deliver millions to Mexico's economy
A major boost for business tourism
Business events have long been recognised as powerful economic drivers, and SiGMA North America is expected to reinforce Mexico City’s growing reputation as a premier MICE (Meetings, Incentives, Confere...
.png&do=resize&w=87&h=59)
11 August 2026
SBC Summit's Player Experience Academy Explor...
SBC Summit will put player experience under the microscope this September, as its Academy brings together the operators, product leaders and regulators shaping how engagement is designed, and where its limits should sit. ...
11 August 2026
UFC Champion Charles Oliveira to take the Super St...
UFC lightweight champion Charles Oliveira , holder of UFC's all-time records for most finishes, submission wins and post-fight bonuses, will appear at SBC Summit 2026 across two days as an Aviator brand ambassador, courtesy of...
10 August 2026
HIPTHER Expands into Mental Wellness with the Laun...
Born from a search for more thoughtful and accessible online support, Asisora combines personalised AI conversation, daily check-ins, progress tracking, and evidence-informed coping tools in one private digital space. ...
04 August 2026
HIPTHER Enters Entertainment Media with the Relaun...
Movies, celebrity news, music, sports and viral moments take centre stage as PICANTE begins a bold new chapter and HIPTHER Media expands its reach.
.png&do=resize&w=87&h=59)
04 August 2026
SBC Summit's New Masterclasses Bring Hands-On...
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing. Running from 29 September to 1 Octobe...
.png&do=resize&w=87&h=59)
31 July 2026
Meet the Nominees: Affiliate Leaders Awards 2026 S...
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards , taking place at Lisbon’s MEO Arena on Wednesday, 30 September. More than 400 affiliate and performance marketing profess...
10-04-2013
Mr. Cristian Pascu: "Romania primarily needs to ...
At the 5th edition of the Eastern European Gaming Summit (EEGS), which was held on 14-16 October, 2012 at Metropolitan Hote...
03-01-2013
Calvin Ayre's Predictions for the Gambling Indus...
LONDON, December 31, 2012 Penned in his home in Antigua, Bodog founder Calvin Ayre, has put his neck on the block over ...
14-12-2011
ICE - TOTALLY GAMING PREVIEW
Q&A with Kate Chambers, Portfolio Director, ICE Totally Gaming
11-11-2011
Interview with Ivan Ivanov, Country Manager, LG Elec...
This edition of BEGE EXPO managed to show the desire and the ambition of the companies operating on the Bulgarian market to ...
