From urban living and attraction to recreation, events and facilities, the technologies shaping the future come together under the ATRAX umbrella. Taking place for the 14th time at the Istanbul Expo Center on 28–30 January 2027 , ATRAX – International Attractions, Recreation and Urban Living Exhibition is placing technology at the heart of its new concept. The exhibition is preparing to bring together next-generation products, systems and technologies that are transforming cities, facilities and living spaces with industry professionals from around the world. From smart city applications, digital services, automation and self-service systems to AI-powered solutions, attraction technologies, interactive experiences, audiovisual systems and smart facility management, ATRAX is expanding its technology focus across multiple sectors. Technology is positioned not simply as a separate product category, but as a common driving force transforming urban life, attraction, recreation, sports, aquatic environments, landscaping, events and experiences.
ATRAX Puts Technology at the Forefront of Its New Concept
This approach is also reflected across ATRAX’s specialized thematic areas. SMART KENT focuses on urban technologies and smart city solutions; Event Arena brings together technologies for events, stages, shows and live experiences; while AQUALAND highlights ...
03 September 2026
Affiliate Leaders Summit to feature dedicated trac...
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated “ Platforms & Performance " conferenc...
02 September 2026
SBC Launches Global Prediction Markets Forum to Co...
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a betting product, or something regulators haven’t caught up to yet? SBC’...
14-01-2025
SBC Summit Malta rebrand emphasises expansion of June...
SBC Summit Malta is the new identity of SBC’s Malta-based conference and exhibition, replacing CasinoBeats Summit...
14-01-2025
GamingTECH Awards 2025: Nominations Deadline Extended...
Prague, 14 January 2025 – The countdown to the Prague Gaming & TECH Summit 2025 is heating up, and event orga...
18-12-2024
SBC Summit Rio to welcome EDM legend Afrojack as INFI...
SBC will light up Rio de Janeiro with the highly anticipated INFINITY Rio party, happening on February 27th at the 2025 ...
17-12-2024
ATRAX PREPARES FOR SUSTAINABLE ATTRACTIONS
As a key player in the global leisure and recreation industry, which continues to grow with advancing technologies and i...
