As Brazil moves into its second year of regulation, operators must find ways to grow in a crowded market while navigating tougher advertising rules, tighter bonus restrictions, and greater scrutiny over how brands market themselves. On 5 March 2026, the Marketing track at SBC Summit Rio will bring together CMOs, brand strategists, compliance experts, and sponsorship specialists to decode Brazil's advertising rulebook and explore how operators can build authentic connections with Brazilian audiences without compromising on compliance.
Playing by New Rules: SBC Summit Rio Tackles Brazil's Marketing Revolution
Delegates can expect discussions on navigating CONAR's latest advertising guidelines, understanding the psychology behind Brazil's world-class marketing creativity, adapting promotional strategies to new bonus regulations, and leveraging cultural moments to build genuine brand affinity with Brazilian audiences.
15 January 2026
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