As Brazil moves into its second year of regulation, operators must find ways to grow in a crowded market while navigating tougher advertising rules, tighter bonus restrictions, and greater scrutiny over how brands market themselves. On 5 March 2026, the Marketing track at SBC Summit Rio will bring together CMOs, brand strategists, compliance experts, and sponsorship specialists to decode Brazil's advertising rulebook and explore how operators can build authentic connections with Brazilian audiences without compromising on compliance.
Playing by New Rules: SBC Summit Rio Tackles Brazil's Marketing Revolution
Delegates can expect discussions on navigating CONAR's latest advertising guidelines, understanding the psychology behind Brazil's world-class marketing creativity, adapting promotional strategies to new bonus regulations, and leveraging cultural moments to build genuine brand affinity with Brazilian audiences.
15 January 2026
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05 January 2026
Payment Expert Summit to Address PIX Dominance and...
Payment Expert Summit returns to SBC Summit Rio at a pivotal moment for Brazil’s payments ecosystem. As PIX cements its dominance and regulators tighten AML, KYC, and onboarding requirements, the summit w...
25-09-2025
SBC Summit 2025 Concludes as the Largest and Most Int...
SBC Summit 2025 has concluded on a high note, cementing its reputation as the greatest show in gaming with a record-brea...
24-09-2025
Localisation, Compliance & Innovation in Focus as...
SBC Summit Tbilisi 2025 will open its doors to more than 2,000 industry executives, offering an agenda focused on multi-r...
23-09-2025
6 reasons Rome will shine as SiGMA Central Europe...
SiGMA Central Europe will head to Rome for the first time in November. Powered by REDCORE, the event, taking place at...
