From urban living and attraction to recreation, events and facilities, the technologies shaping the future come together under the ATRAX umbrella. Taking place for the 14th time at the Istanbul Expo Center on 28–30 January 2027 , ATRAX – International Attractions, Recreation and Urban Living Exhibition is placing technology at the heart of its new concept. The exhibition is preparing to bring together next-generation products, systems and technologies that are transforming cities, facilities and living spaces with industry professionals from around the world. From smart city applications, digital services, automation and self-service systems to AI-powered solutions, attraction technologies, interactive experiences, audiovisual systems and smart facility management, ATRAX is expanding its technology focus across multiple sectors. Technology is positioned not simply as a separate product category, but as a common driving force transforming urban life, attraction, recreation, sports, aquatic environments, landscaping, events and experiences.
ATRAX Puts Technology at the Forefront of Its New Concept
This approach is also reflected across ATRAX’s specialized thematic areas. SMART KENT focuses on urban technologies and smart city solutions; Event Arena brings together technologies for events, stages, shows and live experiences; while AQUALAND highlights ...
03 September 2026
Affiliate Leaders Summit to feature dedicated trac...
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated “ Platforms & Performance " conferenc...
02 September 2026
SBC Launches Global Prediction Markets Forum to Co...
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a betting product, or something regulators haven’t caught up to yet? SBC’...
29-10-2014
2015 to mark the 60th anniversary of Suzo-Happ
2015 will be a very special year for the Suzo-Happ Group – marking 60 years in business
28-10-2014
VNE took largest change machine stand at BEGE
The investment in the BEGE was indeed the correct strategy for VNE, a company that dominates the world’s largest mar...
27-10-2014
BEST BEGE EVER FOR SUZO-HAPP
Suzo-Happ dedicates commitment to Bulgarian market. The BEGE is advancing in becoming the show for Eastern Europe. ...
24-10-2014
THE-CLUB PRO- A revolutionary system for land-based c...
THE-CLUB PRO is a revolutionary system for land-based clubs: the most popular games, convenient and reliable tool to ma...
