From urban living and attraction to recreation, events and facilities, the technologies shaping the future come together under the ATRAX umbrella. Taking place for the 14th time at the Istanbul Expo Center on 28–30 January 2027 , ATRAX – International Attractions, Recreation and Urban Living Exhibition is placing technology at the heart of its new concept. The exhibition is preparing to bring together next-generation products, systems and technologies that are transforming cities, facilities and living spaces with industry professionals from around the world. From smart city applications, digital services, automation and self-service systems to AI-powered solutions, attraction technologies, interactive experiences, audiovisual systems and smart facility management, ATRAX is expanding its technology focus across multiple sectors. Technology is positioned not simply as a separate product category, but as a common driving force transforming urban life, attraction, recreation, sports, aquatic environments, landscaping, events and experiences.
ATRAX Puts Technology at the Forefront of Its New Concept
This approach is also reflected across ATRAX’s specialized thematic areas. SMART KENT focuses on urban technologies and smart city solutions; Event Arena brings together technologies for events, stages, shows and live experiences; while AQUALAND highlights ...
03 September 2026
Affiliate Leaders Summit to feature dedicated trac...
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated “ Platforms & Performance " conferenc...
02 September 2026
SBC Launches Global Prediction Markets Forum to Co...
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a betting product, or something regulators haven’t caught up to yet? SBC’...
29-11-2016
APEX gaming receives major award at BEGE for its iDRO...
2016 is the award-winning year for APEX gaming. The BEGE exhibition in Sofia, Bulgaria, was the setting for yet another ou...
17-11-2016
MULTI GAME PIONEER AMATIC Industries to bring latest ...
Latest acclaimed slot machines available. ‘Innovative – Creative – Independent’ – that ...
16-11-2016
SUZOHAPP TAKES GAMING TO THE NEXT LEVEL AT BEGE
SUZOHAPP will once again be exhibiting at the forthcoming BEGE gaming show in Bulgaria – that is set to take place ...
15-11-2016
Eastern European Gaming Summit Releases Final Agenda
EEGS is the most prestigious forum in the gaming industry in Eastern Europe and will be held on 22 - 23 November at Inter...
