Q: What is the Legends Charity Game? RS: The Legends Charity Game is something we’ve been dreaming about for a long time, and now it’s finally happening. On Monday, 15 September, right in the heart of Lisbon, a team of Portugal’s greatest football legends will step onto the pitch to take on a global lineup of football legends from across the world. These legends are the players so many of us grew up watching, idols who shaped our love for the game, now coming together for a match that is about more than nostalgia. It's about charity, and our goal is to raise over €1,000,000 for four incredible organisations: the Ukrainian Red Cross Society , which continues to support those affected by the war in Ukraine, the Portuguese Red Cross , International Alert , and Caritas Portugal , which all do vital work with vulnerable communities in Portugal and beyond. The match will welcome 60,000 fans to the stadium, either Estádio da Luz or Estádio José Alvalade, depending on Champions League scheduling announced at the end of August, and will be broadcast to millions around the world. The Legends Charity Game is how we have chosen to open SBC Summit 2025. With real heart and purpose. So if you are planning to be in Lisbon for the Summit, please make sure to arrive before this Monday evening charity event. We’ve poured everything into making it special, not because we had to, but because we believe in it. The players believe in it too. It is going to be emotional and genuinely amazing, and we can’t wait to share it with everyone. I could go on about this for hours, but here’s the short version. This is about celebrating football’s greats, uniting people through sport and charity, and raising money for those who need it most. I’m proud we’re making it happen.

Interview with Rasmus Sojmark, CEO & Founder, SBC

Q: What inspired you to launch the Legends Charity Game?

RS: Football has been part of my identity since I was a kid. I played it from the age of 5, lived it, breathed it. Like so many kids of my generation, I grew up idolising the greats from the 80s, 90s, and early 2000s, whose names...

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