From urban living and attraction to recreation, events and facilities, the technologies shaping the future come together under the ATRAX umbrella. Taking place for the 14th time at the Istanbul Expo Center on 28–30 January 2027 , ATRAX – International Attractions, Recreation and Urban Living Exhibition is placing technology at the heart of its new concept. The exhibition is preparing to bring together next-generation products, systems and technologies that are transforming cities, facilities and living spaces with industry professionals from around the world. From smart city applications, digital services, automation and self-service systems to AI-powered solutions, attraction technologies, interactive experiences, audiovisual systems and smart facility management, ATRAX is expanding its technology focus across multiple sectors. Technology is positioned not simply as a separate product category, but as a common driving force transforming urban life, attraction, recreation, sports, aquatic environments, landscaping, events and experiences.
ATRAX Puts Technology at the Forefront of Its New Concept
This approach is also reflected across ATRAX’s specialized thematic areas. SMART KENT focuses on urban technologies and smart city solutions; Event Arena brings together technologies for events, stages, shows and live experiences; while AQUALAND highlights ...
03 September 2026
Affiliate Leaders Summit to feature dedicated trac...
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated “ Platforms & Performance " conferenc...
02 September 2026
SBC Launches Global Prediction Markets Forum to Co...
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a betting product, or something regulators haven’t caught up to yet? SBC’...
24-01-2020
PAGCOR provide ringing endorsement of ICE London
Strengthening their strategic relationship with the ICE brand, the Philippine Amusement & Gaming Corporation (PAGCOR) h...
24-01-2020
ICE brand prepares for ‘deep dive’ into eSports with ...
Weeks ahead of ICE London 2020, organisers Clarion Gaming have confirmed leading US gaming specialist Stephen A. Crystal, E...
06-01-2020
Happy New Year 2020 Special Offers ...
Kick off 2020 with great offers from Eventus International The new year is here and the Eventus Internati...
02-12-2019
EGT receives several accolades at the BEGE Awards 201...
Euro Games Technology and its subsidiary EGT Interactive won 3 prizes at the BEGE Awards 2019 – an annual compet...
