From urban living and attraction to recreation, events and facilities, the technologies shaping the future come together under the ATRAX umbrella. Taking place for the 14th time at the Istanbul Expo Center on 28–30 January 2027 , ATRAX – International Attractions, Recreation and Urban Living Exhibition is placing technology at the heart of its new concept. The exhibition is preparing to bring together next-generation products, systems and technologies that are transforming cities, facilities and living spaces with industry professionals from around the world. From smart city applications, digital services, automation and self-service systems to AI-powered solutions, attraction technologies, interactive experiences, audiovisual systems and smart facility management, ATRAX is expanding its technology focus across multiple sectors. Technology is positioned not simply as a separate product category, but as a common driving force transforming urban life, attraction, recreation, sports, aquatic environments, landscaping, events and experiences.
ATRAX Puts Technology at the Forefront of Its New Concept
This approach is also reflected across ATRAX’s specialized thematic areas. SMART KENT focuses on urban technologies and smart city solutions; Event Arena brings together technologies for events, stages, shows and live experiences; while AQUALAND highlights ...
03 September 2026
Affiliate Leaders Summit to feature dedicated trac...
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated “ Platforms & Performance " conferenc...
02 September 2026
SBC Launches Global Prediction Markets Forum to Co...
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a betting product, or something regulators haven’t caught up to yet? SBC’...
25-01-2023
SUZOHAPP TO SHOWCASE ITS LATEST INNOVATION AT ICE 202...
London, UK, January 20, 2023 — SUZOHAPP is excited to once again exhibit at ICE 2023 from February 7-9 at the Excel Ce...
19-01-2023
BEGE AND EEGS TEAM IS TO ATTEND ICE LONDON 2023 TO RE...
The BEGE and EEGS team will b e attending ICE London 2023. From February 6 to 9, any interested parties c...
17-01-2023
SBC to collaborate with Gaming News Canada on North A...
Global events and media firm SBC and Canadian gambling industry media leader Gaming News Canada are announcing today a&nb...
17-01-2023
YGAM named as ICE London charity partner
YGAM, the award winning charity whose social purpose is to inform, educate and safeguard young ...
