5 star ICE launches novel Round The World promotion

5 star ICE launches novel Round The World promotion

As the mammoth Jules Verne-themed Discover campaign in support of ICE 2015 reaches its conclusion, show organisers have confirmed that one of the 20,000+ gaming professionals expected to attend February's international event will win a Round The World flight ticket worth £3,000 (US$4,500). ICE-branded copies of Jules Verne's famous novel, Around The World in 80 Days, have been mailed to a random sample of 10,000 ICE visitors with more copies located inside the show at London's ExCeL Centre. To claim the Round The World prize, visitors must have the only copy of the book which features 5 stars on the front cover.



Explaining the latest stage of the marketing campaign, ICE Portfolio Director Kate Chambers said: "ICE attracts more international exhibitors than any other gaming event and each one of the 500+ companies will be using what is the world's biggest business-to-business gaming exhibition to launch a vast array of potentially game changing products and services. The show is a once in a year meeting of the industry's smartest minds and a place where innovation, creativity and new technology merge, providing visitors with a chance to discover the unexpected.


"The ICE 2015 Jules Verne-themed Discover campaign reflects these unique, stand out credentials and the Round The World book promotion represents a fitting and exciting finale.  Irrespective of who wins the prize I am certain that all of our 20,000+ visitors will be enjoying their own Voyage Extraordinaire at what has become the world's most popular gaming exhibition."


The recipient of the 5 star winning book should email sonia.isidoro@clarionevents.com to claim their prize. The winner will be announced on day three of ICE. Terms and Conditions can be viewed at www.icetotallygaming.com/win. Recipients of the books are also being asked to tweet a picture of the book to @totallygaminghq #icegaming.


To register and reserve your entry tickets to the world's biggest gaming event, go to icetotallygaming.com