Parimatch appoints Dmitry Sergeev to lead Eastern European expansion

Parimatch appoints Dmitry Sergeev to lead Eastern European expansion

Monday 22nd November: Parimatch Russia (a franchise-based partner of Parimatch Tech) has announced its latest move as it eyes further rapid expansion across the CIS and Eastern European (CEE) Regions, with the appointment of Dmitry Sergeev.



Formerly CEO of Parimatch CIS, Sergeev will be tasked with developing the brand in Russia, as well as taking charge of Parimatch Tech’s franchise implementation as Parimatch Russia separates from Parimatch CIS to develop independently, effective at the start of next year.


As part of its separation, Sergeev will also take charge of Parimatch Russia’s expansion across the CEE region based on local betting licences.


Parimatch CIS will now be headed by Yuliya Leshkova, current Deputy CEO Parimatch Belarus, a key veteran of the company for almost a decade, with her appointment following a track record of consistent outstanding quarterly growth across the Belarusian market.


Despite the changes, no additional structural transformations of the Russian based arm of the company are expected to be announced.


Led by its current CEO Ruslan Medved, Parimatch Russia will aim to continue to target its recent legacy of outstanding growth across multiple sectors. More specific development plans for the Eastern European regions will be announced later next year.


Commenting on his appointment, Dmitry Sergeev, who will be responsible for the development of Russia and new regions in Eastern Europe, said:


Russia represents a huge potential for future growth, and our continued expansion across the region increasingly demands more and more from each of us on the team, which I’m delighted to be leading.


“Our franchise-based development in the Eastern Europe is a new direction and will prove a highly ambitious challenge massive that both myself and our team will relish. Always dedicated to delivering the best, we will do our utmost to deliver upon the expectations of our shareholders and raise brand awareness in Europe.


“I appreciate the cooperation on the part of the holding and stand proud of the achievements we have earned together. Each of our CIS regional markets have evolved into a strong business unit demonstrating great financial performance and exponential growth. I wish all the best to Yuliya in her new role and will support and help her in every way possible.”


Already considered an established figure at Parimatch, Sergeev was appointed to Parimatch CIS in May 2020 as part of the brand’s business development ambitions across its core markets – with his leadership proving integral to the company’s closing of 2021 with its key goals met.


Under Sergeev’s leadership, Parimatch CIS has recorded exponential growth across its core markets, while simultaneously tripling the base of active players across all CIS regions where the brand is live. 


With extensive experience across marketing, business development, and commercial growth, Sergeev was the founder of “Championat” in 2005, which is now considered one of the major sports media platforms across Russia and the CIS region.


Between 2016 and 2019 Sergeev played a crucial role in establishing Parimatch as the first international betting player on the Russian market, having previously served as CEO for bwin Russia. In 2019 and 2020 Dmitry Sergeev was ranked among the leading top managers in the Top 1000 Russian Managers, a rating organised by the Association of Managers and Kommersant Publishing House.


Recipient of multiple additional accolades, the international Bispo Awards presented awarded Sergeev Discovery of the Year award for his work with Parimatch CIS in 2020, and later that year MarSpo Awards rated him one of the top 100 sports industry managers. In 2021 Sport Business Awards acknowledged him as Manager of the Year.




For more information about this press release, please contact Galiya Mingazova – 


About Parimatch


Parimatch is one of the leading sports betting brands in Europe and the CIS, having transformed itself into one of Europe’s industry leaders through recent years of rapid growth. Its team of company ambassadors features top UFC athletes, including Conor McGregor and Russian Petr Yan (former UFC bantamweight champion), Arman Tsarukyan, and the Shevchenko sisters.


As a presenting sponsor of renowned cybersport teams, Team Spirit, and HellRaisers, Parimatch offers a wide variety of events for cybersport betting enthusiasts. The brand also enjoys a sizeable sponsorship portfolio in conventional sports, cooperating with the leading Russian federations (the Association of Futsal of Russia, the Russian National Federation of Volleyball, and more), as well as various football clubs in Russia (Nizhny Novgorod, Akhmat, Khimki) and internationally (Chelsea, Juventus, Everton, Leicester City, Aston Villa, Southampton, Brighton & Hove Albion).


The operator is also the recipient of multiple prestigious sports and betting industry awards, including “The Best Online Betting Provider” (BR Awards 2019), “The Discovery of the Year” (Bispo Awards 2019), “The Best Activation of Sponsorship Rights for Betting Providers” and “The Best Cybersport Sponsor Integration” (MarSpo Awards 2020), “Sponsor Activation of the Year” (Sport Business Awards 2021), ”Socially Responsible Betting Provider” (BR Awards 2021), and “Sports Brand of the Year” (MarSpo Awards 2021).


Parimatch is also an exclusive betting partner of the UFC – as well as upholding responsible betting as one of its key brand priorities.