7777 gaming to make its debut at ICE London 2022

7777 gaming to make its debut at ICE London 2022

B2B provider 7777 gaming will make an international debut of its offerings at the upcoming ICE London, 12-14 April, 2022 at ExCel Center. The team is ready to welcome everyone at the company’s stand N1-340. 7777 gaming will present the original in-house iGaming content, consisting of 50+ games, innovative jackpot solutions and all-in-one platform. A key focus will be put on the wide range of online games, including instant win games, slot games, table games, themed games, iLottery, sport iLottery, scratch cards and more.


Elena Shaterova, Chief Commercial Officer at 7777 gaming commented on their upcoming exhibition: “There is no better place to premiere our company as a provider than ICE London - the largest global gaming hub uniting B2B gaming industry experts in Europe. Our B2B debut comes at the right time, after a long period of absence of live events.


We are fully prepared to offer the complete package of games needed from the online operators to engage and retain the audience, especially now with the influx of online gaming usage worldwide. Our games portfolio offers a next level of gaming entertainment that will surely answer the operators’ requirements and expectations.”, Shaterova added.


Having been a technology provider of the leading B2C operators on several highly regulated markets for more than a decade, 7777 gaming’s expertise and diverse portfolio of games has established the company’s reputation for excellence, high-performance and innovation. Key performance indicators for the company’s games are higher average turnover per game by 13 times, higher average GGR per game, 5 times more new users and 2 times more RNG and depleting pool versions. The company is creating its games with the mindset of the new player, who enjoys lottery and scratch games, but do not have the experience in classic casino games and is ready to enter the online gaming entertainment with games that speak to his language.


One of the most preferred and played games by players are: Sea of Treasure, Golden Pyramids, Egyptian Treasure, Lucky Clovers, Jinn, Fortunes of Rome and many more.


The company has a license as a B2B gaming provider on the Romanian market and has recently renewed its 10-year license on the Bulgarian market as well. Plans of the company for Q2 are obtaining an MGA license. 7777 gaming’s products are GLI certified and cover all online games verticals by also offering a unique look and feel for the end-users.


Meet the 7777 gaming team of gaming experts at the world’s leading B2B gaming exhibition - ICE London, at stand N1-340.