SBC’s Barcelona Summit to become digital-only event

SBC’s Barcelona Summit to become digital-only event

Gambling conference and exhibition organiser SBC Events has announced that its flagship expo due to be held in Barcelona in September will now be a digital-only event for 2020. 

The SBC Summit Barcelona - Digital will be held on 8-11 September and will build on the success of SBC’s previous online events in bringing the gambling industry together despite the coronavirus pandemic. 


While restrictions begin to lift all over the world, the appetite for travel for both companies and individuals is likely to be much reduced. After consulting with key stakeholders, SBC Events has made the decision to transfer the Barcelona event to a digital platform this year to help exhibitors, speakers and delegates make plans with certainty in an uncertain environment.


SBC Founder & CEO Rasmus Sojmark explained: “SBC Events has pushed back the boundaries for what is possible for virtual exhibition and conferences in the gambling sector, which is why we feel confident that moving the Barcelona event into an online environment will be welcomed by the industry.”


The SBC Summit Barcelona - Digital will be the betting & gaming industry's largest virtual trade event, encompassing and connecting all industry sectors across the globe.


The four-day digital event will be a mix of showcasing the latest products and solutions for the industry, an extensive conference with high-level speakers, and unparalleled networking capabilities in the digital space.


SBC Chief Operating Officer David Knight added: “SBC has rightly gained a reputation for providing high-quality discussions and unmatched networking events, and have also proven ourselves to be a leader in providing digital exhibitions during the COVID-19 outbreak. The SBC Summit Barcelona - Digital will combine these attributes to deliver a must-attend gathering for the gambling industry.”


The SBC Summit Barcelona - Digital will feature 100 exhibitors and eight conference tracks across the four days, including a special programme dedicated to industry innovation on the second day of the event. Other topics include Sports Betting in Focus, Leaders in Gaming, Safer Gambling, New Markets, Affiliates, Lottery and Payments.


The SBC Summit Barcelona - Digital will also retain the Big Stage conference track for the biggest and most important topics and speakers, with CEOs from the different sectors of the industry sharing their insight with delegates. 


SBC Chief Commercial Officer Jaap Kalma said that many of the event’s sponsors were already on board: “We couldn’t put any of our events on without our sponsors and exhibitors, which is why it is fantastic that many of them have recognised we have their best interests at heart and readily welcomed the move to digital for the Barcelona event. 


“Several of them have been encouraged by their experience from our first online event, the SBC Digital Summit last month, and the new event will build on that experience to create an even better environment to make contacts, get leads, do business and learn best practice from the leading lights in the industry.”


Find full details of SBC Summit Barcelona - Digital, including information about how the digital conference and exhibition environment works, at the event’s official website: