BtoBet’s success continues in Hungary; the multinational company has been once again confirmed as a visionary sports betting and igaming technology-software provider. Capable of anticipating the licensees’ needs, studying and preparing technology tools for the future requirements of the gambling market, BtoBet has just been awarded the prize for “The best Sports Betting Innovation”.

Commenting on the award winning and the focus of the panel, Zafirovska, highlights: “This prize represents a natural consequence of BtoBet’s efforts offering the next generation of player management tools, through a totally advanced machine-learning technology.”

The capability of focusing on the player, acquiring and deeply analysing his data and behaviour, knowing his preferences and anticipating his wishes through sophisticated rules-based algorithms, is vital to provide operators with the most advanced player management tools, for automation and retention.

In this perspective, Zafirovska underlined the commitment of BtoBet to be a trustworthy partner: “As a pure B2B software provider, our approach avoids any personal conflict over potential clients entrusting their user assets to a professional provider, not to a competitor that has opted to work in the B2B space. Additionally, our innovation and capability lies in our proper organisational structure which provides updates and new versions of all the appropriate software, offers clients total customer support, flexibility and seamless personalisation of the products, allowing us to stand out from the crowd. At the same time, it allows easy integration with any contemporary and future trendy 3rd parties.”
Zafirovska assured: “We have selected a top talented and skilled development team to maintain the technological software and the learning machine, always to the very highest standard, ensuring ease of use,” and concluded “This prize gives BtoBet additional energy and motivation to continue investing and driving ready-to-use innovation in the iGaming space.”

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta.  The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.