How can bookmakers navigate the Mobile UX challenges in the European regulated market?

How can bookmakers navigate the Mobile UX challenges  in the European regulated market?

From 11th to 14th July BtoBet will be in Amsterdam as VIP Area Lounge sponsor at the iGaming Super Show. All operators will have the possibility to discover how to manage all sports betting Mobile Ux challenges.

Innovation in technology plays a key role in the mobile channel. In the sports-betting industry, both traditional and in-play, players are provided with a huge range of sports, events and bets. The selection of events must be quick and the customers need suggestions to access their preferred content, all in one click. 

BtoBet has created a useful technical handbook to give tips and insights into how to manage mobile betting Ux. To discover more, download the full document here:

BtoBet’s CEO, Kostandina Zafirovska will be a speaker in the panel “Mobile Ux – the next big challenges for bookmakers” on 12th July at 16.45 - room 1. Anticipating the discussion, she highlighted:

“Today it is necessary to provide a “true personalisation” of the user experience, to give a layout designed around the individual client, deliver a responsive and working layout regardless of the device it will be viewed on,” and she specifies, “this means providing a layout that is designed around the individual client and the device it will be viewed on. For an excellent UX to be considered optimal it must be accompanied by the capability of the operator to anticipate bettors’ wishes and provide a compelling service together with a unique experience. This is the key to attracting the punters, giving them a unique experience and keeping them loyal to the brand.”All visitors will have the possibility to meet the company’s expert at the exclusive B2B VIP Area Lounge to discover BtoBet’s advanced tools for managing the retail, online and mobile sports betting business in all European regulated markets.

Licenses in Amsterdam will have the possibility to book a personalised demo in the VIP Area Lounge by contacting  +356 27135974, or or clicking

About BtoBet

BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta.  The Technical team of the company is in Skopie and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.