SUZOHAPP Announces New President & Managing Director for its EMA Components Division

SUZOHAPP Announces New President & Managing Director for its EMA Components Division

Oud-Beijerland, The Netherlands - SUZOHAPP announces the appointment of Wilbert Bieleman as President & Managing Director of SUZOHAPP’s EMA Components Division. In this role, Mr. Bieleman will have responsibility for all of the division’s commercial and operating activities in the region, as well as overall strategic direction.

Wilbert will be based in SUZOHAPP’s European headquarters in The Netherlands, just outside of Rotterdam, and will report directly to Matthew Brown, President & Chief Financial Officer. Mr. Bieleman succeeds Sim Bielak, SUZOHAPP’s Chief Marketing Officer, who had filled this role on an interim basis during the search process for a permanent hire. Mr. Bielak will return to his full-time duties as Chief Marketing Officer and Global Product Strategist.

Wilbert is a payment systems and cash management industry veteran with deep European and global experience. Wilbert has served in a number of executive leadership roles within the industry at companies including Glory, Talaris and De La Rue.  During his career, Wilbert has been responsible for the execution of both successful growth plans and post buy-out integration activities internationally.

“Over two decades, Wilbert has built an impressive track record of growth, strategy execution and merger integration accomplishments.  We are excited to have him join our global leadership team and lead one of our Company’s largest divisions. The Company is also extremely grateful to Sim Bielak and his leadership during this interim post. Sim has done a great job with the European team and we look forward to his continued contributions in his role as CMO,” said Matthew Brown.

“This is a great time to join SUZOHAPP as it continues its transformation to become a global leader in cash automation.  I am honored to become part of a progressive management team and help accelerate the strategic growth plans of the Company while we serve and deliver value for our customers,” said Wilbert Bieleman. 


SUZOHAPP is a technology company providing software and hardware for cash handling automation and self-service solutions to more than 25,000 customers throughout the world. SUZOHAPP’s technology enables automation for customers operating in a variety of end markets, including retail, transportation, gaming, banking, vending and amusement. SUZOHAPP’s solutions include cash deposit, recycling, processing and payment systems as well as a broad range of self-service component technologies. SUZOHAPP’s more than 1,100 employees operate in 19 countries and its dealer network covers more than 100 countries. More information is available at SUZOHAPP is owned by affiliates of ACON Investments, L.L.C., a Washington, D.C.- based international private equity investment firm that has responsibility for managing approximately $4.4 billion of capital. For more information, visit