The Aesthetics of Cities, the Appeal of Facilities, the Future of Attraction: ATRAX 2026 is preparing to be the industry’s networking platform.

ATRAX – International Attraction, Park, Sports and Recreation Areas Exhibition, the strongest trade platform in Eurasia for attraction, recreation, and open space design, will be held for the 13th time at Istanbul Expo Center from January 15–17, 2026.
This year, under the slogan “The Aesthetics of Cities, the Appeal of Facilities, the Future of Attraction,” ATRAX will bring together over 350 exhibitors companies and more than 22,000 international industry professionals across 5 halls covering 55,000 m², offering a globally strong business and networking environment.

Attraction, Recreation and Open Space Sectors Under One Roof

ATRAX brings together different but complementary sectors under one roof through its thematic hall structure.

Attraction & Games & Vending (Halls 6–7):
Thematic attraction areas, game machines, simulation technologies, vending machines, virtual reality systems, and digital experience solutions will be showcased in this section. Innovations shaping the future of attractions will be revealed here for the first time for investors and operators.

Park & Landscaping (Halls 5–6):
Urban furniture, park equipment, lighting systems, and landscaping design solutions will showcased alongside brands that highlight the aesthetics and sustainability of cities.

Sports & Recreation Facilities (Hall 5):
Sports fields, fitness equipment, outdoor sports areas, and recreation facility solutions make up the sector’s most dynamic area. This hall will serve as a meeting point for public and private sector professionals focusing on sports investments.

Pool & Spa – Aquafun (Halls 2–4):
Pool technologies, water parks, spa, and wellness solutions will form the heart of water-based attractions. The AQUAFUN thematic area offers a unique showcase for rapidly growing water-based attractions and wellness facilities.

Garden & Outdoor Design – Outdes (Halls 2–4):
Garden furniture, outdoor living spaces, landscaping products, and decorative accessories will be featured , bringing together brands that combine design, comfort, and nature.

Strong Network, New Business Connections

ATRAX is more than just an exhibition; it is a robust network that directly connects investors, municipalities, architects, project developers, buyers, and suppliers.

With a growing profile of international exhibitors each year, the exhibition continues to serve as a regional hub for trade and collaboration for professionals from Europe, the Middle East, Africa, the Gulf, the Balkans, and the Caucasus.

For exhibitors, ATRAX offers not only the opportunity to showcase their products but also unique advantages in brand positioning, building distributor networks, and accessing international markets.

About ATRAX

The 13th International Exhibition for Attractions, Parks, Sports, and Recreation Areas – ATRAX continues to serve as a global business platform for the amusement, attraction, and recreation industries with high investment potential.
With its vision centered on urban life and happiness, ATRAX brings together all products, services, and projects related to the construction and sustainability of urban recreation facilities — including parks, playgrounds, attraction and activity areas, and sports fields.

Press Contact Information:

Ezgi ÖZAY
Press and Public Relations Officer

ezgi@tureksfuar.com.tr
+90 212 570 63 05 / 122