SBC Summit Malta 2025 will place the future of sports betting at the heart of its agenda with the launch of the Next-Gen Sports Betting track , a forward-looking series of sessions exploring the technologies, player behaviours, and product strategies fuelling the next phase of industry growth. Taking place on Thursday, 12 June at the InterContinental Hotel in St Julian’s, the track will feature five expert-led sessions covering AI integration, the emerging esports betting market, and the future of in-play betting across multiple sports.
Rasmus Sojmark, Founder and CEO of SBC, said: “Sports betting is being redefined in real time—by new technologies, new user habits, and new content formats. This track offers a direct line into the innovations and strategic shifts betting professionals need to understand to remain competitive in an increasingly fragmented market.”
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