CT Interactive Reinforced Industry Dialogue on Storytelling and Compliance at SBC Summit Malta

SBC Summit Malta once again brought together leading voices from across the global iGaming sector, serving as a key platform for networking, knowledge exchange, and discussion of the industry’s most pressing challenges. The event highlighted how rapidly evolving regulations and shifting audience expectations continued to reshape the way brands communicated and built trust in competitive markets.

A central highlight of CT Interactive’s participation was the contribution of Monika Zlateva, Chief Commercial Officer at CT Interactive, in the expert panel “Media & Messaging: From Sales to Storytelling in a Restricted Age.” The discussion focused on the growing impact of stricter advertising regulations globally and how they are reshaping communication strategies within the iGaming industry. Particular attention was given to regulated markets in Latin America, where CT Interactive has a strong strategic focus.

During the discussion, Monika Zlateva shared insights on the importance of moving beyond traditional sales-driven messaging and instead focusing on authentic, value-based storytelling that resonated with audiences while remaining fully compliant with regulatory frameworks. The panel also explored how brands could maintain consistency and trust in environments where messaging was increasingly under scrutiny.

“Building authentic relationships with audiences and partners has become essential for sustainable brand growth, especially in a highly regulated environment where trust and transparency matter more than ever,” said Monika Zlateva, Chief Commercial Officer at CT Interactive.

Monika Zlateva’s participation in the panel at SBC Summit Malta underscored CT Interactive’s commitment to responsible communication and thought leadership in the iGaming sector. Her insights reflected the company’s broader focus on developing meaningful, compliant, and engaging storytelling approaches that supported long-term brand sustainability in regulated markets.