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SBC Summit Malta 2026 will feature a dedicated marketing programme designed to help brands rethink acquisition and engagement for a modern era. As regulations tighten and channels diversify, marketing is becoming one of the most complex areas of the gaming industry. Teams are no longer just competing for attention. They are navigating a landscape shaped by constraint and constant change. Taking place on 29-30 April, delegates will hear from CEOs, CMOs and marketing specialists, as they tackle the biggest challenges facing modern marketing, from rising acquisition costs and shifting player behaviour to the growing influence of AI, data and new channels. The programme is split into two distinct experiences. Marketing Unplugged , on Wednesday 29 April, will explore the strategic thinking needed to address the industry’s biggest marketing challenges, while Marketing in Action , on Thursday 30 April, shifts to workshops built around real-world execution. “Marketing teams are under more pressure than ever. Costs are rising, and the margin for error is shrinking,” said Rasmus Sojmark , Founder and CEO of SBC . “With a variety of learning formats on offer, the marketing stage allows attendees to not only understand the theory behind modern marketing, but also put it to the test in a way that best suits their learning style.”
